Infusing Voices of Patients into New Business Pitches
In preparation for a new business pitch, our agency client sought to capture the authentic voices of schizophrenia patients, to incorporate into their presentation.
The inVibe Solution
The inVibe Solution
inVibe’s Agency Pitch solution allowed our agency client to quickly and efficiently deploy a voice-powered research initiative to capture patients’ perceptions of their journey.
How We Did It
Collect
Collect
Within 24 hours, inVibe screened and recruited 5 patients with schizophrenia. The patients participated in an automated phone interview on their computers or smart phones, responding to questions simply by speaking.
Participants
Key Questions
Imagine if you could travel back in time and meet the person you were when you were first diagnosed with schizophrenia. What advice would you give them? How would you describe to that person how you feel now?
If your experience living with schizophrenia were a book, what would its title be and why? And what would you name the chapter you are currently in?
What resources do you wish you had to help manage your schizophrenia, but haven't been able to find? What would your ideal support resource be, and how would it help?
Deliver
Deliver
Within hours of the initial responses being received, the agency was provided access to an interactive online dashboard, consisting of voice data and associated transcripts. They were immediately able to start listening, favorite and tag the most impactful audio clips, and instantaneously create kinetic text animations (Audiograms™) to incorporate into their new business presentation.
- Interactive online dashboard delivered within hours
- Complete voice data and transcripts
- Audio clip tagging and favoriting functionality
- Audiograms™ (kinetic text animations) creation tool
- Real-time access to patient responses
- Ability to favorite and organize impactful clips
Patient Voice Examples
Hear directly from patients through these Audiograms™ — kinetic text animations that bring their stories to life.
Patient Voice Q3: Time Travel Scenario
Patient reflects on their first schizophrenia diagnosis
Patient Voice Q7: Book Title Metaphor
Patient describes their experience through metaphor
Patient Voice Q8: Ideal Support
Patient shares desired resources for managing schizophrenia
Where are they now?
With the incorporation of the powerful voices of real schizophrenia patients into their pitch, the client was awarded the pharmaceutical company’s business.
The inVibe voice inclusions were a huge hit! One audio clip we used became a tentpole to the larger conversation, and really helped set up the rationale for our story. We appreciate your help, and won this business is in no small part due to inVibe’s support.
