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In preparation for a soon-to-launch decentralized clinical trial (DCT), our client wished to understand how participants react to and interpret the Informed Consent, particularly regarding the Study Purpose, Participant Responsibilities, and Potential Risks & Benefits.
Our client was in the process of developing a Phase II Parkinson’s Disease study. In order to support a truly patient-centric study design, the client wished to listen to patients impacted by PD movement disorders in order to: a) understand disease burden, and; b) inform both study endpoint selection and overall design.
In preparation to recruit for a clinical trial, the pharmaceutical sponsor sought to better understand perceptions, impact and clarity of proposed participant-facing recruitment materials
In preparation for a new business pitch, our agency client sought to capture the authentic voices of schizophrenia patients, to incorporate into their presentation.
As part of a new marketing effort, the pharmaceutical client sought to evaluate and refine draft advertisements with the goal of determining which concept was the most well received and uncover why
In preparation for launch for a new dermatologic treatment, our client sought to understand the condition through the eyes of the patient to better support and communicate with them
To support DTC marketing efforts, our client wished to better understand the Parkinson's Disease patient and care partner journey, along with their unmet needs, and identify individuals who would be interested in sharing their stories via video
To support their fieldforce engagement strategy, a diagnostics company sought to better understand the role of physicians at the point-of-care in driving diagnostic brand selection
Prior to the launch of a new dermatologic treatment, the client wanted to understand how patients and HCPs communicate about the condition and treatments.
18 months prior to the anticipated approval of a new insomnia treatment, our client sought to understand the language of symptom experience, diagnosis process, and treatment dynamics to better support and communicate with patients and physicians
In advance of a new product launch in the mental health space, our client wished to better understand patient perspectives on current agitation treatment and how to align their product's story with patients' needs
A Pharmaceutical company wanted to know what their key stakeholders thought and felt about new clinical data being presented at an important industry conference regarding their product
To prepare for the upcoming launch of their product, our client wanted to assess specific elements of their label and messaging in their target product profile (TPP) to understand the potential impacts of this information on HCP decision-making in the treatment of moderate to severe psoriasis
To monitor and assess uptake of HCP messaging following launch of a new product, our client was interested in capturing periodic snapshots of HCP perceptions of the treatment landscape, competitor products, and their own product as they shifted over the course of a 12-week campaign aiming to increase HCP familiarity and comfort with their product