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Listening Use Cases

Explore voice case studies spanning clinical and commercialization goals.

Commercialization

Agency Pitch for New Business

In preparation for a new business pitch, our agency client sought to capture the authentic voices of schizophrenia patients, to incorporate into their presentation.

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Commercialization

Concept / Message Testing

As part of a new marketing effort, the pharmaceutical client sought to evaluate and refine draft advertisements with the goal of determining which concept was the most well received and uncover why

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Commercialization

Customer Journey Inflection Points

In preparation for launch for a new dermatologic treatment, our client sought to understand the condition through the eyes of the patient to better support and communicate with them

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Commercialization

Customer Stories

To support DTC marketing efforts, our client wished to better understand the Parkinson's Disease patient and care partner journey, along with their unmet needs, and identify individuals who would be interested in sharing their stories via video

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Listening Articles

Insights on voice-based qualitative research

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MODUS Outcomes Publications

View the articles published by scientific experts at Modus Outcomes