Commercialization
Agency Pitch for New Business
In preparation for a new business pitch, our agency client sought to capture the authentic voices of schizophrenia patients, to incorporate into their presentation.
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Listening Use Cases
Explore voice case studies spanning clinical and commercialization goals.
Commercialization
Concept / Message Testing
As part of a new marketing effort, the pharmaceutical client sought to evaluate and refine draft advertisements with the goal of determining which concept was the most well received and uncover why
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Commercialization
Customer Journey Inflection Points
In preparation for launch for a new dermatologic treatment, our client sought to understand the condition through the eyes of the patient to better support and communicate with them
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Commercialization
Customer Stories
To support DTC marketing efforts, our client wished to better understand the Parkinson's Disease patient and care partner journey, along with their unmet needs, and identify individuals who would be interested in sharing their stories via video
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Listening Articles
Insights on voice-based qualitative research
Real Talk on AI: Human Design, Not AI Drift
AI opens the door to more “adaptive” interviews; however, adaptive does not always result in better data. When we built our AI Moderator, we made a deliberate …
Christopher Farina, PhD•
Real Talk on AI: Quality Over Quantity
Most of the industry is focused on collecting more data. inVibe made a different, strategic choice: collecting better data. Our AI Moderator gives participants…
Christopher Farina, PhD•
Why inVibe Uses LLMs — and Why You Can Trust the Results
Explore how inVibe applies large language models across its research platform and rigorously validates every output to deliver faster insights grounded in real …
Brendon O'Connor•
How inVibe Turns Voice Data into Insight: A Closer Look at Our Analysis Process
Translating voice data into clear, actionable insight
Tripp Maloney•
