Objective 1
Uncover the lexicon HCPs and patients use to discuss symptoms, unmet needs, disease experiences, and treatments.
Use CaseHCP - Patient Communication
Using Voice Stimuli to Reveal Gaps in HCP - Patient Communication
Prior to the launch of a new dermatologic treatment, the client wanted to understand how patients and HCPs communicate about the condition and treatments.
Industry:Pharmaceutical
Type:Communication Analysis
Constructed CommunicationHCP-Patient CommunicationDermatologyCommunication GapsVoice StimuliMulti-phase ResearchTreatment Discussion
Objective 2
Explore communicative roles and dynamics to identify what is working well in HCP–patient conversations and where they can be optimized.
The inVibe Solution
The inVibe Solution
inVibe’s Constructed Communication solution allowed our pharmaceutical client to quickly and efficiently deploy a multi-phased voice-powered research study to better understand communication trends for this dermatologic condition.
- Multi-phase voice-powered research methodology
- Interactive voice reaction study
- Cross-participant communication analysis
- Automated phone interview system
- Advanced NLP tools and speech-emotion recognition
- Interactive online dashboard
- Real voice stimuli for authentic reactions
How We Did It
1
Collect
Collect
Phase 1 recruited 10 patients and 10 HCPs for automated voice interviews. Their recordings were then used in Phase 2, where inVibe recruited 20 additional patients and 35 HCPs, asking each group to react to the other’s real voices to create an interactive communication environment.
Participants
Total: 75 Phase 1: 10 patients and 10 HCPs; Phase 2: 20 patients and 35 HCPs reacting to each other’s voices
Method: Automated phone interviews with interactive voice stimuli
Key Questions
Q1
Patient Phase 1: Imagine you are talking to a friend or family member. How would you explain what {dermatologic condition} is and what it is like to live with {dermatologic condition}? Please consider the condition, the symptoms, and how it impacts your quality of life.
Q2
Patient Phase 2: Listen to this healthcare provider’s approach to describing treatment options. Imagine this is your doctor. How do you feel about the treatment approach the doctor presented? What follow up questions would you have? Which treatment are you most interested in trying first and why?
Q3
HCP Phase 1: Imagine you’re reviewing different treatment options with a newly diagnosed {dermatologic condition} patient. How would you present the available treatment options, as well as the benefits and drawbacks of each? Please respond as if you were explaining these options to a patient.
Q4
HCP Phase 2: Please take a moment to listen to this patient describe how her {dermatologic condition} symptoms affect her daily life. Imagine this patient came to you for treatment. How would you respond to her after she shared this information? What follow up questions would you ask?
2
Analyze
inVibe’s analysts combined quantitative assessment, language expertise, and advanced NLP to evaluate every response—covering content, language, and emotion to deliver deeper insights faster.
Techniques
- Quantitative assessment of rankings and ratings
- Language expertise and advanced NLP tools
- Speech-emotion recognition
Focus Areas
- What is Said: Summarize and categorize the content and themes
- How it’s Said: Identify the language patterns and construction
- How it Sounds: Utilize machine learning and acoustic technology to assess the emotionality
3
Deliver
Deliver
The client received an interactive online dashboard with quantitative and voice data, transcripts, and detailed analytical readouts from each phase. inVibe’s analysts led walkthroughs that grounded every recommendation in specific voice moments.
- Interactive online dashboard housing quantitative and voice data, transcripts, and analysis
- High-level analytical readouts for each phase
- In-house analyst walkthrough supporting insights with specific voice moments
- Audiogram tools for creating kinetic text videos
- Listening Labs interactive stories assembled from transcripts, audio, and charts
- Expert Perspective sessions led by inVibe analysts
Applied the research to close gaps in HCP–patient conversations and design educational resources ahead of launch.
Today, our client is approaching launched feeling prepared with appropriately designed and well thought-out materials. They plan to use the delivered insights as a {dermatologic condition} and conversational reference guide for the extended future.
Insights & Next Steps
Key Insights & Recommendations
Based on the insights, inVibe recommended that the team take the following actions as they prepared for launch:
Reassure patients and acknowledge the full burden
Support patients during diagnosis by reassuring them they are not to blame for their symptoms and by recognizing both the physical and psychological impact on their lives.
Activate patients to move beyond the step-wise model
Empower patients to share their preferred therapies and symptom experiences so they can advance beyond the standard step-wise treatment path more quickly.
Clarify the new treatment’s safety profile
Communicate the safety profile simply and transparently to alleviate fears about later-line therapies being aggressive, framing the treatment as preventative and convenient.
