Objective 1
Capture patient/care partner stories to socialize internally, support pre-launch strategies, and publish for marketing communications (e.g. website, emails, social media)
Use CaseCustomer Stories
Capturing Patient and Care Partner Voices to Leverage for DTC Marketing Efforts
To support DTC marketing efforts, our client wished to better understand the Parkinson's Disease patient and care partner journey, along with their unmet needs, and identify individuals who would be interested in sharing their stories via video
Industry:Pharmaceutical
Type:DTC Marketing Support
Customer StoriesParkinson's DiseaseDTC MarketingPatient JourneyCare Partner StoriesVideo Campaign DevelopmentVoice ResearchMarketing Content Generation
Objective 2
Identify patients and care partners who have consented & opted-in to be recontacted to participate in a larger engagement with the agency (e.g. video shoot)
The inVibe Solution
The inVibe Solution
inVibe’s Customer Stories solution allowed our agency & pharmaceutical client to quickly and efficiently deploy a voice-powered inititaive to support marketing efforts, and identify specific Parkinson’s Disease patients and care partners for their DTC campaign.
- Voice-powered marketing content generation
- Dual consent model (voice use + recontact permission)
- Real-time dashboard access within hours
- Audio clip tagging and favoriting functionality
- Participant identification for ongoing campaigns
- Automated phone interview system
- Advanced NLP tools and speech-emotion recognition
- Internal voice clip sharing capability
How We Did It
1
Collect
Collect
inVibe screened and recruited 20 Parkinson’s Disease patients and care partners, who signed consent forms allowing use of their voices for marketing communications, as well as to be recontacted for a future marketing campaign. The patients and care partners participated in an automated phone interview on their computers or smart phones, responding to questions simply by speaking.
Participants
Total: 20 Parkinson’s disease patients and care partners, each providing marketing consent and recontact permission
Method: Automated phone interviews via computer or smartphone
Key Questions
Q1
Please describe how your or your loved one’s condition impacts your day-to-day life. What frustrations or challenges do you experience? And what have you done to adjust to these challenges?
Q2
Take a moment to describe how you or your loved one currently manage this condition, including any medical treatments. How did you or your loved one and doctor decide on this approach?
Q3
Thinking about how other people talk about your or your loved one’s condition, what are some words or perceptions that make you cringe? What do you wish people wouldn’t say?
2
Deliver
Deliver
Within hours of the initial responses being received, the client was provided access to an interactive online dashboard, consisting of voice data and associated transcripts. They were immediately able to start listening, favorite and tag the most impactful audio clips, share voice clips internally, and identify those indivuduals for campaign follow-ups.
- Interactive online dashboard available within hours
- Voice data and transcripts ready for review
- Tools to listen, favorite, tag, and share impactful audio clips
- Participant roster with consent for future campaign follow-ups
Patient Voice Examples
Hear directly from patients through these Audiograms™ — kinetic text animations that bring their stories to life.
Balancing Caregiving and Self-Preservation
A caregiver shares how her partner’s decline affects daily life and how she’s learning patience, seeking support, and finding time for herself.
Living Day by Day with Parkinson’s
A patient shares their routine of medication, yoga, and regular checkups—focusing on calm, self-care, and taking each day as it comes.
Beyond the Tremor
A patient explains that Parkinson’s is more than visible tremors, sharing how symptoms fluctuate throughout the day and why comments like “you look fine” can feel dismissive.
Where are they now?
Our client used the stories to learn more about the Parkinson’s Disease journey, and identify powerful patient and care partner stories to share with the broader community. Today our client is working with the identified Parkinson’s Disease patients and care partners, building a new marketing campaign including their voices and videos.
