Objective 1
Explore patient accounts of the symptoms and history of agitation associated with their mental health condition
Use CaseMarket Trends
Uncovering Pain Points of Emergency Mental Health Treatments
In advance of a new product launch in the mental health space, our client wished to better understand patient perspectives on current agitation treatment and how to align their product's story with patients' needs
Industry:Pharmaceutical
Type:Pre-Launch Mental Health Research
Timeline:A few days
Market TrendsMental HealthAgitationER ExperiencePatient-HCP CommunicationEmergency TreatmentVoice ResearchEmpathy Gaps
Objective 2
Gather patient accounts of their experiences at the emergency room (ER) and any instances of friction or miscommunication with physicians
Objective 3
Uncover patient attitudes towards treatment, as well as what aspects of the treatment they prioritize
The inVibe Solution
The inVibe Solution
inVibe’s Market Trends solution allowed our pharmaceutical client to quickly and efficiently deploy a mixed methods (quant + voice) research study to understand patients’ struggles with agitation (associated with specific mental health conditions) and uncover where the client could best offer a potential solution.
- Mixed-methods research approach (quantitative + voice)
- Mental health and agitation focus
- ER experience and patient-physician interaction analysis
- Automated phone interview system
- Advanced NLP tools and speech-emotion recognition
- Interactive online dashboard
- Pre-launch empathy gap identification and mitigation
How We Did It
1
Collect
Collect
Within a few days, inVibe screened and recruited 30 patients living with relevant mental health conditions for a mixed methods study. Every participant completed a brief quantitative survey, and a subset immediately joined automated phone interviews to describe their experiences in their own words.
Participants
Total: 30 Patients living with relevant mental health conditions
Recruitment Time: A few days
Method: Mixed methods engagement combining a quantitative survey with automated phone interviews
Key Questions
Q1
How do you decide that your agitation requires emergency medical care? What have your experiences been like receiving treatment in the ER? And how (if at all) has COVID-19 had an impact on the care you receive in the ER?
Q2
How would you describe the interactions with healthcare professionals when you go to the urgent care or emergency department due to agitation? What do you discuss and how do these conversations make you feel?
Q3
What, if anything, do you think people don’t understand about what it is like to experience agitation? In other words, what misconceptions do people have? And how does that impact you? What do you wish people knew or understood?
2
Analyze
inVibe’s analysts paired quantitative results with language expertise and advanced NLP to evaluate what patients shared, how they articulated it, and how it sounded, using speech-emotion recognition to uncover deeper signals.
Techniques
- Quantitative assessment of rankings and ratings
- Language expertise and advanced NLP tools
- Speech-emotion recognition
Focus Areas
- What is Said: Summarize and categorize the content and themes
- How it’s Said: Identify the language patterns and construction
- How it Sounds: Utilize machine learning and acoustic technology to assess the emotionality
3
Deliver
Deliver
The client received an interactive online dashboard with the quantitative and voice data, transcripts, and a high-level analysis. inVibe’s analysts walked the team through the findings, tying every recommendation to specific patient voice moments.
- Interactive online dashboard housing quantitative and voice data, transcripts, and analysis
- In-house analyst walkthrough supporting each insight with specific patient audio
- Audiogram videos created with drag-and-drop kinetic text tools
- Listening Labs interactive stories assembled from transcripts, audio, and charts
- Expert Perspective sessions led by inVibe analysts and language experts
Used the patient insights to recalibrate unbranded disease education materials before launch.
Those updates now help teams address physician–patient empathy gaps at the point of care for agitation.
Insights & Next Steps
Key Insights & Recommendations
Based on the insights, inVibe recommended that the team take strategic actions.
Acknowledge that patients should not shoulder treatment alone
Counter the tendency to trivialize agitation by recognizing in messaging that patients should not have to bear responsibility for their own treatment decisions.
Equip patients and HCPs for better ER interactions
Provide educational materials that outline appropriate treatment options and calming strategies to improve emergency-room conversations.
Communicate safety and drug–drug interactions clearly
Patients are open to new treatments when they feel confident in the safety profile, so message transparently about safety data and potential interactions.
