Ensuring High-Quality Voice Data Collection
Summary
Ever wonder how we make sure every voice response at inVibe is actually worth listening to? Our QC process, refined over thousands of studies, screens each answer to ensure it is complete, relevant, emotionally rich, and crystal clear, so researchers get only the most actionable insights. Because in research, “good enough” just isn’t.
Check out the video below from Christopher Farina to learn more about our process for ensuring that our data is worth the listen.
Transcript
Hello, my name is Christopher and today we're going to talk a bit about how inVibe controls for quality of the responses that we collect to ensure that we provide authentic voices that yield actionable insights for our clients. Our QC process starts during study design and over the past decade we've crafted over 10,000 voice prompts to elicit rich responses. These prompts are cataloged in a comprehensive library, allowing us to read reuse and customize effective ones for new studies. Because our standards are so high, we begin by over-recruiting participants by 10 to 20%. This provides flexibility to screen out subpar responses while still meeting our quotas. And of course, if necessary, our automated system enables quick collection for additional responses as needed. Now, as responses are collected, our trained validators listen to each response and review them to ensure we deliver only detail-rich, on-target responses. Validators score each response on a scale of 1 to 5 based on their completeness, relevance, richness, and emotionality. High-scoring responses meet our standards for inclusion, while the low-scoring ones prompt re-recording with clear improvement instructions. We also ensure our recordings are clear and free to of static, background noise, or distortion. Responses failing these checks are again either withheld or can be re-recorded. Participants overall are rated and categorized as good, border, or poor, with only good responses entering our final data set in the dashboard that you can see now. So, after passing all QC stages, validated responses are published on our platform for clients to explore via our interactive dashboard. This meticulous process ensures that every insight is built on a foundation of high-quality data. Thank you again for listening to how we at inVibe ensure our responses are rich, relevant, and full of actionable insight.