Listening Articles

Why Our Workflows Keep Getting Better

Our language experts turn what they observe into lasting improvements to our workflows, so our Agent keeps getting better at the work you rely on.

Just Ask: inVibe Agent Workflows Just Work

Come back to a project with a new question, ask it in plain language, and get an answer grounded in the evidence your study actually contains.

The Testing Behind Every inVibe Agent Workflow

We prove every workflow against analysis our experts already understand before you ever use it.

What Turns a Powerful Model into a Research Method

The research expertise we engineer into every workflow is what makes an AI analysis you can rely on.

Real Talk on AI: Costs of Conversational AI

We all want AI to feel like a natural conversation. The reality? It’s not there yet. In designing our AI Moderator, we tested more conversational interfaces—bu…

Real Talk on AI: Why Phone Still Wins

In a world moving everything online, we doubled down on the phone. Why? Because how people respond changes with the medium. Voice—and specifically phone-based …

Real Talk on AI: Human Design, Not AI Drift

AI opens the door to more “adaptive” interviews; however, adaptive does not always result in better data. When we built our AI Moderator, we made a deliberate …

Real Talk on AI: Quality Over Quantity

Most of the industry is focused on collecting more data. inVibe made a different, strategic choice: collecting better data. Our AI Moderator gives participants…

Introducing inVibe’s New AI Moderator

Since 2020, inVibe has built and incorporated numerous AI-powered features. 

Now, with AI Moderator, we are able to evaluate each participant's response as it'…

Why inVibe Uses LLMs — and Why You Can Trust the Results

Explore how inVibe applies large language models across its research platform and rigorously validates every output to deliver faster insights grounded in real …

How inVibe Turns Voice Data into Insight: A Closer Look at Our Analysis Process

Translating voice data into clear, actionable insight

How inVibe Ensures The Highest Quality Responses

How inVibe recruits participants and validates responses

How inVibe Designs with Purpose and Listens with Intention

How inVibe crafts impactful research

How inVibe Decodes Emotion in Voice Responses

Understanding Speech Emotion Recognition (SER)

The Human Advantage: Why inVibe Relies on Linguists

How linguistic expertise shapes every stage of our work

The Difference A Voice Makes – Part 2

What NEUROs Say vs. Write in Concept Evaluations

Ensuring High-Quality Voice Data Collection

Ever wonder how we make sure every voice response at inVibe is actually worth listening to? Our QC process, refined over thousands of studies, screens each answ…

Introducing inVibe’s Topic Analysis Tool: Transforming Complex Voice Data into Actionable Insight Grounded in Real Human Emotion

Learn how our new AI-enabled tool has simplified voice analysis to empower commercial and clinical teams to quickly and easily distill rich insights without exp…

inVibe AI Features Overview Demo w/ Adam Kleger

Our expert Adam Kleger reviews how our platform supports our clients with innovative, practical AI solutions.

inVibe Platform Overview Demo w/ Adam Kleger

Our expert Adam Kleger walks through all of the amazing features on the inVibe platform.

inVibe’s “Ask AI” Feature with Jeremy Franz

Our product team lead Jeremy Franz reviews how the inVibe platform supports our clients with innovative, practical AI solutions, providing a demo of our “Ask AI…

Accounting for Politeness in Healthcare Market Research

Did you know that what sounds like praise could actually be a disguised critique? In qualitative research, respondents may soften of hide their true meaning to …

What is "face" in the voice participant experience and how do we preserve it at inVibe?

Let’s talk “face”—not the one on Zoom, but the one we manage in every conversation. At inVibe, we’re mindful of face-saving and face-threatening language, espec…

Narrative Analysis in Healthcare Market Research

Stories matter—especially in healthcare. In this quick video, Brendon O'Connor talks about how we use narrative analysis at inVibe to dig into the why behind st…

Uncovering Actionable Insights via the Gricean Maxims

Turns out, respondents have a lot to say when we actually give them room to talk! In our newest blog, Ari Janoff, Ph.D. explores how spoken responses are 7x lo…

Hear and See Emotion with inVibe: Representative Patient and HCP Listening Platform

Have you ever wanted your insights to go beyond just what people say and understand how they feel when they say it? Speech emotion recognition (SER) uses AI to …

See More, Understand More: New Quant Views on the inVibe Dashboard

Read on to see how our latest dashboard update brings quant and qual data together—making it easier to visualize key metrics, explore insights, and analyze rese…

Unlocking Cross-Study Insights: Introducing inVibe’s Multi-Project AI Chat for Deeper Market Research Analysis

Discover how our AI-powered chat evolves to help life science teams explore themes across studies—not just within them.

In Observation of Cervical Cancer Prevention Week (January 20-26, 2025)

In Support of Obesity Awareness Week and Thyroid Awareness Month

Responsible AI: Validating LLM Outputs

How we ask: How inVibe writes voice response questions

In Support of Crohn's & Colitis Awareness Week (Dec. 1-7)

In Recognition of National Epilepsy Awareness Month (November)

Enhancing Insights Through Collaboration

How inVibe’s Product & Research Teams Make Research Faster & Easier

In Celebration of National Family Caregiver’s Month (November)

In Honor of World Psoriasis Day (Oct 29)

Why We Listen, Part 2: Silences

Measuring and Identifying Emotion in the Voice

Hearing and Intuiting Emotion in the Voice

In Recognition of National Breast Cancer Awareness Month (October 2024)

Synthetic Data in Qualitative Research

In Celebration of World CML Day (September 22)

In Observation of World Atopic Dermatitis Day (September 14)

In Celebration of Blood Cancer Awareness Month and World Lymphoma Awareness Day (September 15)

In Observance of Overdose Awareness Day (August 31)

Why We Listen to Every Response: Intonation

In Observance of SMA Awareness Month (August)

How inVibe’s Tripp Maloney Predicts the Future with Conference Intel Voice Research

inVibe’s Manager of Listening and Linguistics shares the power of voice-response methodology for conference intelligence research, what he loves about these pro…

In Recognition of World Lung Cancer Day (Aug. 1)

In Celebration of World Sjögren’s Day (July 23)

Mind the (Communication) Gap

How inVibe Identifies and Addresses HCP-Patient Misalignment

Listening Deeply: How inVibe gets to bottom of what patients are thinking

Using inVibe's mixed methods research to gain deeper insights

Another Home for Listening: Leveraging Real Patient and Caregiver Voices

How to Develop a Patient-Centric Clinical Trial with inVibe

Revolutionizing Market Research Recruitment

How inVibe Finds the Voices You Need to Hear

Fabio Gratton Named a 2022 Red Jacket Honoree

September 2022 - The serial entrepreneur has relied on his gift for storytelling, creativity and a bit of “magic” as he’s launched one successful niche tech com…

Imagine: A Patient-Centric Listening Platform

‘inVibing’ qualitative research to alleviate logistical and emotional patient burdens

Market Research Innovator inVibe Joins Inc. 5000 List of Fastest Growing Companies in America for 4th Year in a Row, and Merges with THREAD

New Data Intelligence: An ear to the future

How inVibe finds the most important and actionable elements of new data

How Giving A Voice To The Disenfranchised Improves Public Health For All

July 2022 -- Since prescription drugs are taken by more than 45% of African-American persons, 37% of Hispanic persons and 33% of Asian persons, it behooves the …

Imagine: A tech-enhanced, human-led analytical approach

How the inVibe Listening Platform makes data collection more efficient, analysis more effective, and insights more actionable

Imagine: Ensuring Only the Highest Quality Voice Responses

How inVibe collects top data for deeper insights

The FDA weighs in on market research and drug developers are listening – especially to the underserved

June 2022 - A new era of FDA guidance

How inVibe Collects the Authentic, Unscripted, Confessional Participant Story

'inVibing' research to get richer in-depth participant insights

How Listening Tech Disrupts Clinical Research to Create Patient-Centric Trials

May 2022 - Fabio Gratton, CEO and Co-Founder of InVibe, which was recently acquired by THREAD Research, discusses how patient voice listening technology is enha…

FDA draft guidance may turn diversity in clinical trials from nice-to-have into a must-have

May 2022 - To make increased diversity a reality, sponsors will need concrete plans to bring new participants into the fold — no easy task.

Imagine: Gaining Deep and Meaningful Insights from just a Few Questions

The why’s behind inVibe’s voice response collection process

Social Impact Tech: Kathryn Ticknor Robinson of ‘inVibe Labs’ On How Their Technology Will Make An Important Positive Impact

April 11, 2022 -- … The simplicity of the idea is what, for me, is so powerful. What we’re doing here isn’t complicated: we’re essentially removing the typical …

inVibe: Changing the Research Game With Voice

An interview with Fabio Gratton

MedCity News: Hearing is believing in clinical trials

March 25, 2022 -- The direct recording and analysis of voice ensures that a more diverse range of patients is represented in clinical trials. This is crucial fo…

How inVibe Supports and Enhances the new FDA Guidance on Patient-Focused Drug Development

Imagine: Seeing What We Hear

Listening Between the Lines with Acoustics and Speech Emotion Recognition

Listening Closely: Hearing the Voices of the Marginalized in Rare Disease

inVibe named a finalist for the 6th Annual SCOPE 2022 Participant Engagement Award — Recognizing Clinical Trial Recruitment and Retention Innovation

January 7, 2022 -- Market research trailblazer inVibe, a division of THREAD, was selected as a finalist in the sixth annual Participant Engagement Award (PEA) r…

Imagine: Decoding the Human Voice

What is said, how it's said, how it sounds, and why it matters

THREAD Acquires inVibe to Integrate Voice of the Participant and Broaden Clinical Trial Design and Research Capabilities

Acquisition of inVibe adds an innovative, voice-powered research method to THREAD’s technology platform bolstering its mission to modernize clinical research

Imagine: inVibing the Drug Development and Commercialization Lifecycle

How game-changing voice-driven market research infuses critical audience insights at every key milestone

TrialPulse Infuses the Patient Voice into the Drug Development Process and is Named One of the Most Innovative Products of 2021 by PM360

inVibe Labs wins PM360 Innovative Product of the year

inVibe Labs Ranks Number 330 Fastest-Growing Company in North America on 2021 Deloitte Technology Fast 500™

inVibe Labs (https://www.invibe.co), a pioneer in the field of voice technology for market research, today announced it ranked 330 on the Deloitte Technology Fa…

Pharmaceutical Companies Integrate Patient Insights into the Drug Development Process

November 2, 2021 -- inVibe Labs, a pioneer in the field of voice technology for market research, and recently included on the Inc. 5000 list of fastest growing …

Identifying 5 Key Patient Experience Trends for 2021

Market Research Innovator Staffs-Up for Another Year of Exponential Growth

October 7, 2021 -- inVibe Labs, a pioneer in the field of voice technology for market research, and recently included on the Inc. 5000 list of fastest growing c…

Two Key Questions About Patient Experience in 2021

PM360 - September 2021

Social Impact Tech: Fabio Gratton of inVibe Labs On How Their Technology Will Make An Important Positive Impact

Authority Magazine - September 2021

Fabio Gratton, Co-founder and CEO of inVibe Labs, named one of ten “2021 Innovators of the Year” by Xpectives.Health

August 2021 - The Xpectives.Health Innovator awards are designed to honor people who work in the world of consumer health marketing making products, properties,…

Healthcare-focused Market Research Company inVibe Labs Joins Inc. 5000 List of Fastest Growing Companies in America for 3rd Year in a Row

Healthcare Insights Company Again Claims The Honor As A Member Of The Coveted Inc. 5000, Citing Three-year Sales Growth Of 371 Percent.

Why the Patient Voice Should Influence Drug Development — and How It Can

How GPT-3 Unlocks Deeper Listening at inVibe

inVibe's breakthrough NLP algorithm accelerates healthcare insights

Transforming the Patient Experience Through the Digitization of Market Research

Personalized Medicine: A Work in Progress

PharmaVOICE – June 2021

Listening: The Newest Competitive Research Advantage

Hearing is Believing

Reducing Barriers to Amplify the Patient Voice

The Power of Patient Storytelling

The Difference a Voice Makes

Physician's Voices vs Written Responses

Voice Research

3 Things You Can Start Doing Now

The Year of Voice

A Letter From inVibe’s Founder, Fabio Gratton

Using Speech Emotion Recognition in Market Research (Case Study)

Case Study (Recorded Webcast): “Assessing the Market Opportunity for a New Rare Cancer Treatment by Uncovering Linguistic and Emotional Reactions from Hematologists and Nurses"

Reimagining the In-Person Workshop

Virtual Conferences. Real Insights.

The Value of Longitudinal Voice Tracking Research

The Changing Voice of a Virus: 10-Week Tracking Study (Ongoing)

Voice Analysis is Redefining Market Research

The Voice of Love

Healthcare Customer Research 2020: Getting All Emotional

Data Scientists: Tomorrow's Pharma Superhero

PharmaVOICE – November/December 2019

Introducing: reCon

When the truth is hard to hear

Listening with Purpose in 2019

Mental Wrestling: The Power of Talking it Out

Talk vs. Text: The Real Voice

Meet the inVibe team at Intellus 2019

What makes stories stick?

Hellooo?!

Using AI to Drive Empathy

inVibe Labs Earns Rank of 356 on 2019 Inc. 5000 List of Fastest Growing Companies in America

PHILADELPHIA, PA – August 14, 2019 – inVibe Labs, a market research innovator dedicated to changing the way life sciences and other industries listen to their c…

inVibe Labs Expands Customer Listening Expertise with Key Appointments in Research and Engineering

COSTA MESA, Calif., – Feb. 4, 2019 — In line with its continued growth, inVibe Labs, a market research innovator dedicated to changing the way healthcare organi…

inVibe Doubles Down in Downtown Philly with Top Talent Hires

COSTA MESA, Calif., – August 14, 2018 — inVibe Labs, the healthcare industry’s leading market research innovator, has just expanded its Philadelphia-based team …

inVibe Labs: Origin Story

Physicians Say Utilization Management Has Gotten Out of Hand

Using Voice Analytics to Measure Emotion in Ad Concept Testing [Case Study]

Healthcare High Class of 2016 Machine Learning Superlatives

Agile, inVibe & The FDA