Real Talk on AI: Costs of Conversational AI
We all want AI to feel like a natural conversation. The reality? It’s not there yet. In designing our AI Moderator, we tested more conversational interfaces—bu…
Christopher Farina, PhD•
Listening Articles
Insights, research, and thought leadership on voice-based qualitative research from the inVibe team.
Real Talk on AI: Why Phone Still Wins
In a world moving everything online, we doubled down on the phone. Why? Because how people respond changes with the medium. Voice—and specifically phone-based …
Christopher Farina, PhD•
Real Talk on AI: Human Design, Not AI Drift
AI opens the door to more “adaptive” interviews; however, adaptive does not always result in better data. When we built our AI Moderator, we made a deliberate …
Christopher Farina, PhD•
Real Talk on AI: Quality Over Quantity
Most of the industry is focused on collecting more data. inVibe made a different, strategic choice: collecting better data. Our AI Moderator gives participants…
Christopher Farina, PhD•
Introducing inVibe’s New AI Moderator
Since 2020, inVibe has built and incorporated numerous AI-powered features. Now, with AI Moderator, we are able to evaluate each participant's response as it'…
Jeremy Franz•
Why inVibe Uses LLMs — and Why You Can Trust the Results
Explore how inVibe applies large language models across its research platform and rigorously validates every output to deliver faster insights grounded in real …
Brendon O'Connor•
How inVibe Turns Voice Data into Insight: A Closer Look at Our Analysis Process
Translating voice data into clear, actionable insight
Tripp Maloney•
How inVibe Ensures The Highest Quality Responses
How inVibe recruits participants and validates responses
Ari Janoff, PhD•
How inVibe Designs with Purpose and Listens with Intention
How inVibe crafts impactful research
Brendon O'Connor•
How inVibe Decodes Emotion in Voice Responses
Understanding Speech Emotion Recognition (SER)
Tripp Maloney•
The Human Advantage: Why inVibe Relies on Linguists
How linguistic expertise shapes every stage of our work
Christopher Farina, PhD•
The Difference A Voice Makes – Part 2
What NEUROs Say vs. Write in Concept Evaluations
Ari Janoff, PhD•
Ensuring High-Quality Voice Data Collection
Ever wonder how we make sure every voice response at inVibe is actually worth listening to? Our QC process, refined over thousands of studies, screens each answ…
Christopher Farina, PhD•
Introducing inVibe’s Topic Analysis Tool: Transforming Complex Voice Data into Actionable Insight Grounded in Real Human Emotion
Learn how our new AI-enabled tool has simplified voice analysis to empower commercial and clinical teams to quickly and easily distill rich insights without exp…
Christopher Farina, PhD•
inVibe AI Features Overview Demo w/ Adam Kleger
Our expert Adam Kleger reviews how our platform supports our clients with innovative, practical AI solutions.
Adam Kleger•
inVibe Platform Overview Demo w/ Adam Kleger
Our expert Adam Kleger walks through all of the amazing features on the inVibe platform.
Adam Kleger•
inVibe’s “Ask AI” Feature with Jeremy Franz
Our product team lead Jeremy Franz reviews how the inVibe platform supports our clients with innovative, practical AI solutions, providing a demo of our “Ask AI…
Jeremy Franz•
Accounting for Politeness in Healthcare Market Research
Did you know that what sounds like praise could actually be a disguised critique? In qualitative research, respondents may soften of hide their true meaning to …
Brendon O'Connor•
What is "face" in the voice participant experience and how do we preserve it at inVibe?
Let’s talk “face”—not the one on Zoom, but the one we manage in every conversation. At inVibe, we’re mindful of face-saving and face-threatening language, espec…
Tripp Maloney•
Narrative Analysis in Healthcare Market Research
Stories matter—especially in healthcare. In this quick video, Brendon O'Connor talks about how we use narrative analysis at inVibe to dig into the why behind st…
Brendon O'Connor•
Uncovering Actionable Insights via the Gricean Maxims
Turns out, respondents have a lot to say when we actually give them room to talk! In our newest blog, Ari Janoff, Ph.D. explores how spoken responses are 7x lo…
Christopher Farina, PhD•
Hear and See Emotion with inVibe: Representative Patient and HCP Listening Platform
Have you ever wanted your insights to go beyond just what people say and understand how they feel when they say it? Speech emotion recognition (SER) uses AI to …
Christopher Farina, PhD•
See More, Understand More: New Quant Views on the inVibe Dashboard
Read on to see how our latest dashboard update brings quant and qual data together—making it easier to visualize key metrics, explore insights, and analyze rese…
Beth Baldys•
Unlocking Cross-Study Insights: Introducing inVibe’s Multi-Project AI Chat for Deeper Market Research Analysis
Discover how our AI-powered chat evolves to help life science teams explore themes across studies—not just within them.
Jeremy Franz•
In Observation of Cervical Cancer Prevention Week (January 20-26, 2025)
Ari Janoff, PhD•
In Support of Obesity Awareness Week and Thyroid Awareness Month
Tripp Maloney•
Responsible AI: Validating LLM Outputs
Christopher Farina, PhD•
How we ask: How inVibe writes voice response questions
Tripp Maloney•
In Support of Crohn's & Colitis Awareness Week (Dec. 1-7)
Christopher Farina, PhD•
In Recognition of National Epilepsy Awareness Month (November)
Beth Baldys•
Enhancing Insights Through Collaboration
How inVibe’s Product & Research Teams Make Research Faster & Easier
Beth Baldys•
In Celebration of National Family Caregiver’s Month (November)
Ari Janoff, PhD•
In Honor of World Psoriasis Day (Oct 29)
Beth Baldys•
Why We Listen, Part 2: Silences
Ari Janoff, PhD•
Measuring and Identifying Emotion in the Voice
Christopher Farina, PhD•
Hearing and Intuiting Emotion in the Voice
Christopher Farina, PhD•
In Recognition of National Breast Cancer Awareness Month (October 2024)
Ari Janoff, PhD•
Synthetic Data in Qualitative Research
Brendon O'Connor•
In Celebration of World CML Day (September 22)
Brendon O'Connor•
In Observation of World Atopic Dermatitis Day (September 14)
Beth Baldys•
In Celebration of Blood Cancer Awareness Month and World Lymphoma Awareness Day (September 15)
Tripp Maloney•
In Observance of Overdose Awareness Day (August 31)
Tripp Maloney•
Why We Listen to Every Response: Intonation
Ari Janoff, PhD•
In Observance of SMA Awareness Month (August)
Christopher Farina, PhD•
How inVibe’s Tripp Maloney Predicts the Future with Conference Intel Voice Research
inVibe’s Manager of Listening and Linguistics shares the power of voice-response methodology for conference intelligence research, what he loves about these pro…
Beth Baldys•
In Recognition of World Lung Cancer Day (Aug. 1)
Christopher Farina, PhD•
In Celebration of World Sjögren’s Day (July 23)
Christopher Farina, PhD•
Mind the (Communication) Gap
How inVibe Identifies and Addresses HCP-Patient Misalignment
Janine Karo•
Listening Deeply: How inVibe gets to bottom of what patients are thinking
Using inVibe's mixed methods research to gain deeper insights
Janine Karo•
Another Home for Listening: Leveraging Real Patient and Caregiver Voices
How to Develop a Patient-Centric Clinical Trial with inVibe
Tripp Maloney•
Revolutionizing Market Research Recruitment
How inVibe Finds the Voices You Need to Hear
Christine Weissglass•
Imagine: A Patient-Centric Listening Platform
‘inVibing’ qualitative research to alleviate logistical and emotional patient burdens
Janine Karo•
Market Research Innovator inVibe Joins Inc. 5000 List of Fastest Growing Companies in America for 4th Year in a Row, and Merges with THREAD
New Data Intelligence: An ear to the future
How inVibe finds the most important and actionable elements of new data
Tripp Maloney•
Imagine: A tech-enhanced, human-led analytical approach
How the inVibe Listening Platform makes data collection more efficient, analysis more effective, and insights more actionable
Janine Karo•
Imagine: Ensuring Only the Highest Quality Voice Responses
How inVibe collects top data for deeper insights
Emily Fisher•
How inVibe Collects the Authentic, Unscripted, Confessional Participant Story
'inVibing' research to get richer in-depth participant insights
Hannah Brooks•
Imagine: Gaining Deep and Meaningful Insights from just a Few Questions
The why’s behind inVibe’s voice response collection process
Tripp Maloney•
inVibe: Changing the Research Game With Voice
An interview with Fabio Gratton
Fabio Gratton•
How inVibe Supports and Enhances the new FDA Guidance on Patient-Focused Drug Development
Adam Kleger•
Imagine: Seeing What We Hear
Listening Between the Lines with Acoustics and Speech Emotion Recognition
Janine Karo•
Listening Closely: Hearing the Voices of the Marginalized in Rare Disease
Beth Baldys•
Imagine: Decoding the Human Voice
What is said, how it's said, how it sounds, and why it matters
Brendon O'Connor•
THREAD Acquires inVibe to Integrate Voice of the Participant and Broaden Clinical Trial Design and Research Capabilities
Acquisition of inVibe adds an innovative, voice-powered research method to THREAD’s technology platform bolstering its mission to modernize clinical research
Fabio Gratton•
Imagine: inVibing the Drug Development and Commercialization Lifecycle
How game-changing voice-driven market research infuses critical audience insights at every key milestone
Sunny Shah•
TrialPulse Infuses the Patient Voice into the Drug Development Process and is Named One of the Most Innovative Products of 2021 by PM360
inVibe Labs wins PM360 Innovative Product of the year
Adam Kleger•
Identifying 5 Key Patient Experience Trends for 2021
Kathryn Ticknor•
Why the Patient Voice Should Influence Drug Development — and How It Can
Fabio Gratton•
How GPT-3 Unlocks Deeper Listening at inVibe
inVibe's breakthrough NLP algorithm accelerates healthcare insights
Jeremy Franz•
Transforming the Patient Experience Through the Digitization of Market Research
Fabio Gratton•
Listening: The Newest Competitive Research Advantage
Adam Kleger•
Hearing is Believing
Reducing Barriers to Amplify the Patient Voice
Kathryn Ticknor•
The Power of Patient Storytelling
Kathryn Ticknor•
The Difference a Voice Makes
Physician's Voices vs Written Responses
Beth Baldys•
Voice Research
3 Things You Can Start Doing Now
Fabio Gratton•
The Year of Voice
A Letter From inVibe’s Founder, Fabio Gratton
Fabio Gratton•
Using Speech Emotion Recognition in Market Research (Case Study)
Case Study (Recorded Webcast): “Assessing the Market Opportunity for a New Rare Cancer Treatment by Uncovering Linguistic and Emotional Reactions from Hematologists and Nurses"
Fabio Gratton•
Reimagining the In-Person Workshop
Fabio Gratton•
Virtual Conferences. Real Insights.
Fabio Gratton•
The Value of Longitudinal Voice Tracking Research
Beth Baldys•
The Changing Voice of a Virus: 10-Week Tracking Study (Ongoing)
Beth Baldys•
Voice Analysis is Redefining Market Research
Beth Baldys•
The Voice of Love
Beth Baldys•
Healthcare Customer Research 2020: Getting All Emotional
Hannah Cloe•
Introducing: reCon
Fabio Gratton•
When the truth is hard to hear
Beth Baldys•
Listening with Purpose in 2019
Beth Baldys•
Mental Wrestling: The Power of Talking it Out
Beth Baldys•
Talk vs. Text: The Real Voice
Beth Baldys•
Meet the inVibe team at Intellus 2019
Beth Baldys•
What makes stories stick?
Beth Baldys•
Hellooo?!
Beth Baldys•
Using AI to Drive Empathy
Beth Baldys•
inVibe Labs: Origin Story
Fabio Gratton•
Physicians Say Utilization Management Has Gotten Out of Hand
Hannah Cloe•
Using Voice Analytics to Measure Emotion in Ad Concept Testing [Case Study]
Fabio Gratton•
Healthcare High Class of 2016 Machine Learning Superlatives
Hannah Cloe•
Agile, inVibe & The FDA
Hannah Cloe•