← Back
The FDA weighs in on market research and drug developers are listening – especially to the underserved
June 2022 - A new era of FDA guidance
The foundational value of research for marketing goes back to the pioneering work of Daniel Starch in the early 1920s, when data collection, analysis, and reporting were systematized for the first time. Since then companies across most verticals have spent billions to gain an advantage through an improved understanding of their competitors and consumers. Within our own healthcare industry, market research designed to help brands better empower patients and professionals to make the best treatment choices has similarly become table stakes.